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Overview of the priorities and measures of the URBAN programme

Priority 1: Economic development
Priority 2: Labour market and social affairs
Priority 3: Urban renewal / ecology
Priority 4: Technical assistance

Priority 1: Economic development

(Total cost € 11.262 million, of which € 5.631 million ERDF)

The measures summarised in this programme priority chiefly aim to alleviate the consequences of structural change in the economy of the assisted area by bringing about a fresh orientation which is viable in the long term.

Measure 1.1: Technology promotion – Technology Park flagship project

(Total cost € 10.238 million, of which € 5.119 million ERDF)

Objective of the measure

The establishment of a technology park is intended to initiate and develop technology-intensive sectors in order to encourage new start-ups and more employment in these sectors. The measure aims to put in place optimum conditions for the creation and sustainable development of technology-intensive and high-growth sectors. At the same time, there is to be a (re-)integration of the river Weser and the former port into the assisted area, with a view to enhancing the residential quality, developing the standard of living and realising the "living and working by the waterside" concept in the assisted area.

Description of the measure

The measure consists of the establishment of a technology park on disused commercial wasteland at the New Harbour, which creates possibilities to relocate and attract firms from technology-intensive sectors, in order to improve the situation in the assisted area by utilising exogenous and endogenous potential. A Technology Park Management is set up to support and foster the new start-ups, and it will co-operate closely with the suburb management (measure 1.2) and the Lehe Activity Centre (measure 2.1). This co-operation is intended to achieve the best possible networking of the technology park and its companies with the rest of the assisted area and the activities taking place there.

Target group and expected effects

The target group consists of people starting up new businesses and spin-offs in the field of information and communication technologies and the media.

It is expected that there will be an increase in the number of jobs and new businesses in the environs of the centre, i.e. an improvement in Bremerhaven's attractiveness for business. Also, a positive impact on the environment is expected, since the centre's new building is located on reactivated wasteland.

Measure 1.2: Suburb management

(Total cost € 1.024 million, of which € 0.512 million ERDF)

Objective of the measure

The measure aims to increase identification with the assisted area and to improve its image and quality by means of diverse measures of suburb management. Also, a healthy blend of economic sectors should be established and an attractive centre developed alongside the inner city.

Description of the measure

In order to achieve an economic, social and cultural revitalisation of the assisted area, a suburb management system is to be built up to focus on "economic revitalisation". The intention is to support the residents and local businesses in identifying, formulating and resolving local problems and to co-ordinate the ensuing initiatives in an effective and targeted manner. The suburb management services include advice, market development and additional services and applications for business people and residents.

Target group and expected effects

This measure is intended to reach the residents and business people in the assisted area. Most of the businesses are SMEs in various sectors, mainly trade and catering. There are also other institutions, such as clubs.

The expectation is the creation of a healthy blend of sectors and the attraction of new companies to the area, thus enhancing the area's residential quality.

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Priority 2: Labour market and social affairs

(Total cost € 4.216 million, of which € 2.108 million ERDF)

The measures envisaged under this priority are focused on the problems and particularly affected target groups in the suburbs covered by the assisted area; they form a link to the "Economic Development" priority, with its Technology Park flagship project, and to the "Urban Renewal and Ecology" priority.

Measure 2.1: Training and new businesses

(Total cost € 2.930 million, of which € 1.465 million ERDF)

Objective of the measure

The objective is to improve the skills of disadvantaged residents and of business people, thereby stimulating the local economy. By implementing various needs-based training and start-up projects for different target groups, the endogenous potential of the local players is to be reinforced.

Description of the measure

In the case of this measure, the core element is the establishment of an organisational structure which permits a networking and optimisation of the skills-related and start-up-related activities for the assisted area. To this end, the Activity Centre Lehe (ACL) is planned; it is to be located together with the suburb management in the centre of the city area. By providing closer proximity to those affected and taking the activities away from the large administrative units of the labour office and the welfare office, access to the support services is to be made more user-friendly, and their effectiveness and efficiency is to be enhanced. Furthermore, various individual projects are envisaged in the fields of training and start-ups, such as training measures for business people, projects to improve vocational prospects for the (long-term) unemployed in fields of work related to the locality, technology-oriented training projects and measures to improve the participation of women in working life.

Target group and expected effects

The target groups are people starting up new businesses from all sections of the population, as well as the unemployed, the long-term unemployed, people living on social assistance, and women.

It is hoped that this measure will reduce the unemployment rate in the assisted area and stimulate the economy via new start-ups. The impact on equality of opportunity should be assessed positively, since this aspect in particular is being promoted.

Measure 2.2: Social measures in the assisted area

(Total cost € 1.286 million, of which € 0.643 million ERDF)

Objective of the measure

The aim of the measure is to boost partnerships between relevant institutions in the field of employment promotion and to implement social work projects relating to children and young people as well as to employment for former drug addicts. The aim is to make a decisive contribution towards improving the social situation of the children and young people, to prevent people from sliding into crime and drug-taking, to develop new leisure opportunities, and to provide an orientation towards training and work. For former drug addicts and those on substitution programmes, the aim is to achieve social and vocational integration and to include them in the labour market.

Description of the measure

The plan is to implement various low-threshold employment projects and additional services in the field of child and youth welfare. In order to support and further develop the child and youth welfare work, and the work with former drug addicts and those on substitution programmes, various co-ordinated projects are to be implemented.

Target group and expected effects

Children and young people, and drug addicts and former drug addicts can be regarded as the target group.

The expectation is an increased level of integration of the target groups, which will contribute towards an improvement in the living and working conditions for all residents and business people in the assisted area.

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Priority 3: Urban renewal / ecology

(Total cost € 3.708 million, of which € 1.854 million ERDF)

Under this programme priority, the existing deficiencies in the functionality and the quality of supply are to be reduced, thus linking the residents and business people more strongly into the assisted area and enhancing the area's competitiveness compared with the surrounding districts.

Measure 3.1: Revitalisation of the suburban centre

(Total cost € 2.8 million, of which € 1.4 million ERDF)

Objective of the measure

The aim is to enhance the urban environment in the assisted area, to boost the quality of residential life and to strengthen the retail sector by creating a new and redesigning the existing suburban centre. This is intended to attract high-income customers back into the area and to stimulate positive economic trends in the suburban centre.

Description of the measure

In order to achieve a new or redesigned suburban centre which is an obvious and attractive centre in the area, it is mainly important to develop the special characteristics of the retail and services areas which have grown up historically. These include the buildings, squares, parks and access points which characterise the image of the area, and special features (e.g. weekly markets). The measure envisages individual projects to cover these various aspects, such as the enlargement of an open space and roofing for the weekly market, the opening up of the edges of squares to reveal historic buildings characteristic of the area, the user-friendly upgrading of paths, etc. Another way to improve the competitiveness is to enhance the functional aspects (car parks, accessibility, etc.).

Target group and expected effects

The target group particularly consists of retailers, restaurants, service providers, market traders and the employees and customers of the suburban centre.

The upgrading of the suburban centre is expected to reinforce the attractiveness and residential quality, and thus to bring about a clear drop in vacant commercial properties, an increase in turnover, a rise in the number of employees and a boost to private investment in the commercial properties and the commercial environment. Positive impacts are expected on the environment, since the amount of green spaces will be increased.

Measure 3.2: Development of the bank of the river Geeste

(Total cost € 0.908 million, of which € 0.454 million ERDF)

Objective of the measure

The priority in terms of developing the bank of the river Geeste is to integrate the riverbank into the assisted area and to open it up for public use. In view of the lack of a biotope, the ecological potential of the riverbank is to be used and enhanced in the course of development. The intention is to increase the environmental and recreational quality and to improve the public leisure qualities.

Description of the measure

Under this measure, the aim is particularly to regenerate the riverbank area, in order to reinforce the natural function of the river Geeste's landscape and to render the significance of Bremerhaven as a "waterside city" visible and tangible. In detail, the intention is to develop the Geeste riverbank as an environmentally designed area of recuperation by opening up the riverbank areas and building a pathway. Also, seating areas will be placed alongside the river and suitable riverbank areas will be redesigned in an environmental manner.

Another important element of the measure is to co-ordinate the needs of the environment with those of people seeking recuperation and those of shipping. Part of the plan is to illustrate special ecological features on display boards along the riverbank path.

Target group and expected effects

The target group consists of residents, employees and investors in the assisted area, as well as people seeking recuperation from the entire city and the surrounding area.

The expectation is a clear improvement in recuperation opportunities in the assisted area and an improvement in the quality of the river water, i.e. positive environmental effects.

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Prority 4: Technical assistance

(Total cost € 0.992 million, of which € 0.496 million ERDF)

This priority aims firstly to establish an appropriate organisational structure within the relevant municipal administrative level which is responsible for the smooth planning, implementation and monitoring of the programme and the measures. Secondly, the plan is to use targeted media and publicity work to increase public awareness of the URBAN Community Initiative and to increase the level of acceptance of the general public for the measures.

Measure 4.1: Monitoring and evaluation

(Total cost € 0.744 million, of which € 0.372 million ERDF)

The aim is to establish an organisational structure which ensures an effective implementation of the planned measures and enables the greatest possible effectiveness in the preparation, implementation, monitoring and assessment of the measures. The managing authority and the city of Bremerhaven will be supported by the deployment of external experts in establishing and running monitoring, assessment and implementation systems. The creation of a project assessment system in the city of Bremerhaven should also improve the co-ordination between the measures and between the various sources of funding, and where appropriate should link them with other sources of finance.

Measure 4.2: Publicity and exchange of experience

(Total cost € 0.248 million, of which € 0.124 million ERDF)

The aim is to ensure the quality and further development of the programme in the context of the implementation of a number of projects funded by the managing authority or the council of the city of Bremerhaven. This measure is intended to increase the external and multiplier effects of the measures, particularly by providing information and by organising local, regional, national and international exchanges of experience (in the context of the Austrian-German URBAN network).

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