“Hopelessly behind”? Or not! The new poster campaign of the European Regional Development Fund (ERDF) in Bremen is being launched before Easter with various slogans, some cheeky, some reflective. Some of them need people to take a second look before they understand them. ERDF is moving a lot.
It is also worth grabbing your smartphone: each poster bears a QR code which takes you straight to the new mobile website of the ERDF and provides interesting information about the projects on display and the overall programme. The posters with the clear pictures and the less-clear messages can be found on the buses with ERDF designs driving around Bremen and Bremerhaven. So keep your eyes open and do not lose hope, even if all you can see at first glance is “Hopelessly behind”.