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Hemelingen – marketing a district for the future

Setting up a marketing concept for Bremen-Hemelingen in 2013

Hemelingen – marketing a district for the future


Much has happened in Bremen’s Hemelingen district in recent years. Backed by the ERDF funding programme, a marketing campaign has been established, focusing on the development of the district and its five sub-districts. The retail sector in particular has benefited from this in recent years.

In order to foster this process and to improve the quality of life, a new concept is now to be developed in co-operation with the institutions and stakeholders in the district.

The aim is to expand the network of participants in order to work together to develop more issues and measures which will form the strategic basis for the future marketing activities. In a first step, the current situation in Hemelingen will be analysed with stakeholders from all five sub-districts. The findings of this image analysis will then be used to draw up specific recommendations for action.

The concept includes the following steps:

Analysis of the identity of the district of Hemelingen, including stakeholders from all five sub-districts

Evaluation of the findings of this identity analysis for the marketing of the district, with input from stakeholders from all five sub-districts

Derivation of recommendations for action for the marketing work, with input from stakeholders from all five sub-districts

Documentation of the process and production of a written concept for action

Categories
urban development
Programmes
ERDF Bremen 2007 - 2013
Degree of priority / area of funding
Priority Axis 2 Activating Urban and Commercial Areas
2.1: Suburban Centres and Neighbourhood Developement strand
Total volume of money (in )
25.000,00
Proportion of funds
of which public-sector funding: 11.250 €
of which ERDF funding: 13.750 €
Runtime
01.01.2013 - 30.06.2013
Venue
Bremen east
Contact
Mr. Markus Haacke
Ministry of Economics, Labour and Ports
Division 11
Zweite Schlachtpforte 3,
D-28195 Bremen
Tel.: ++49 421 361 8881
Fax: ++49 421 496 8881
E-Mail: markus.haacke@wah.bremen.de

Further information